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Harvard Business Review(米国版) Jan.-Feb. 2011

誌名: Harvard Business Review(米国版) Jan.-Feb. 2011

創刊: ファーストプレス
発売日: 2011年01月10日

価格: 3,150円

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雑誌紹介

Harvard Business Reviewは、実学を重んじるハーバードビジネススクールの機関誌として、わかりやすい英文で、ビジネスの現場で活用できるコンテ ンツをお届けしています。 ビジネススクールの教授陣による経営戦略や、マーケティング、財務、会計、金融工学、組織戦略など、時代の先端を行く論文に加え、経営者や起業家のインタビューや自伝、さらには、芸術家や科学者たちのビジネスに役立つエッセイなど、単なるビジネスの最新情報にとどまらず、発想を豊かにするヒントを提供します。 未来を創るビジネスパーソンを導く道標として定評のあるHarvard Business Reviewを、あなたのビジネスのメンターとしてお役立てください。


概要

January-February 2011 Issue Features
Executive Summaries
The Big Idea: Creating Shared Value
Michael E. Porter and Mark R. Kramer
The HBR Interview: “What Is It That Only I Can Do?”
An Interview with John Mackey
Are You a Good Boss--or a Great One?
Linda A. Hill and Kent Lineback
How to Make the Most of Your Company’s Strategy
Stephen Bungay
When You’ve Made Enough to Make a Difference
William Foster and Susan Wolf Ditkoff
The Globe: Investing in the Post-Recession World
Sage Newman, Courtney Rickert, and Ross D. Schaap
Web Exclusive: Fix the Health Care Crisis, One Employee at a Time
William C. Weldon
From the Editor: How Businesses Behave
Adi Ignatius
Spotlight
Spotlight on Business Model Innovation
Reinvent Your Business Before It’s Too Late
Paul Nunes and Tim Breene
New Business Models in Emerging Markets
Matthew J. Eyring, Mark W. Johnson, and Hari Nair
When Your Business Model Is in Trouble
An Interview with Rita Gunther McGrath
How to Design a Winning Business Model
Ramon Casadesus-Masanell and Joan E. Ricart
The CEO’s Role in Business Model Reinvention
Vijay Govindarajan and Chris Trimble
Idea Watch
Ditch the Discounts
Rafi Mohammed
How Women End Up on the “Glass Cliff”
Susanne Bruckmuller and Nyla R. Branscombe
Why Employees Can Wreck Promotional Offers
Utpal M. Dholakia
Research Watch: How Online Retailers Can Avoid TMI
Stat Watch
Defend Your Research: Guilt-Ridden People Make Great Leaders
Francis J. Flynn
Vision Statement: Multitaskers May Be Advertisers’ Best Audience
Dan Zigmond, Horst Stipp, and Open
Column: The End of the Middle Manager
Lynda Gratton
Column: The Persuasive Power of Opportunity Costs
Shane Frederick
How I Did It: Maclaren’s CEO on Learning from a Recall
Farzad Rastegar
The HBR Agenda 2011
Dan Ariely, Tim Brown, Peter Capelli,
Thomas H. Davenport, Esther Duflo, Claudio Fernandez Araoz,
Lynda Gratton, Vijay Govindarajan, J. Richard Hackman,
Herminia Ibarra, Paul Kedrosky, A. G. Lafley, Charlene Li,
Jack Ma, Jean Francois Manzoni, Daniel Pink, Michael E. Porter,
Edgar H. Schein, Eric Schmidt, Klaus Schwab, Clay Shirky,
Joseph E. Stiglitz, Robert I. Sutton, and Laura D. Tyson
Experience
Managing Yourself: Stop Holding Yourself Back
Anne Morriss, Robin J. Ely, and Frances X. Frei
Crucible: Surviving Twin Challenges--at Home and Work
Alison Beard
HBR Case Study: Preserve the Luxury or Extend the Brand?
Daniela Beyersdorfer and Vincent Dessain
Synthesis: Sharing Ideas and Hors d’Oeuvres
Jimmy Guterman
Life’s Work: Wynton Marsalis
An Interview with Wynton Marsalis


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